DAVE WRANGLER, BETTER KNOWN AS DISKO COWBOY, IS A RENOWNED DJ, MUSIC PRODUCER AND THE FOUNDER OF VINYL RANCH, HIS HONKY TONK-MEETS-STUDIO 54-THEMED PARTIES. IN THE PROCESS, HE’S ESTABLISHED A SINGULAR NICHE FOR HIMSELF: THE DISCO-LOVING URBAN COWBOY.
THE AUSTIN-BASED DJ MAY HAVE LAUNCHED THE VINYL RANCH CONCEPT IN 2007, BUT HIS FORWARD-THINKING VISION OF THE BRAND EXTENDS BEYOND THE CONFINES OF MUSIC AND NIGHTLIFE. “AS I’M GETTING OLDER, I DON’T NECESSARILY SEE MYSELF ON A STAGE DJING FOREVER,” WRANGLER SAYS. “I DON’T WANT TO BE THE KEITH RICHARDS OF DANCE MUSIC. WHEN I THINK ABOUT VINYL RANCH, A LOT OF THE THINGS I’M DOING RIGHT NOW ARE LIKE TASTING THE FRUIT OF WHAT I PLANTED A DECADE AGO. I’VE CHANGED SO MUCH IN THE INTERIM. I’M JUST TRYING TO STAY POSITIVE AND MOVE FORWARD.”
OUTSIDE OF PERFORMING AT CLUBS AROUND THE GLOBE AND FESTIVALS LIKE ACL AND SXSW, WRANGLER HAS PRODUCED EVENTS AND COLLABORATED WITH MAJOR BRANDS SUCH AS CHANEL, MICROSOFT AND WRANGLER (BECAUSE, OF COURSE). HIS UPCOMING SCHEDULE IS PLEASINGLY ECLECTIC: HE’LL PERFORM AT NEW COUNTRY MUSIC-FOCUSED FESTIVAL TWO STEP INN IN GEORGETOWN, TEXAS (OUTSIDE OF AUSTIN) THIS WEEKEND, WITH DATES LATER IN APRIL AT DESERT 5 SPOT IN LOS ANGELES AND THEN AT STAGECOACH, ONE OF THE COUNTRY MUSIC WORLD’S PREMIER EVENTS.
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THIS IS JUST AN EXCERPT