By DAVID WRANGLER
The urban cowboy culture brand Vinyl Ranch, best known for mashing up street wear, country music and disco nightlife—brings its very own flavor of country DJ party purveyin’ to the first-ever HARD COUNTRY party at Scholtz Garten. HARD COUNTRY is the brainchild of Vinyl Ranch founder, Disko Cowboy alongside San Antonio space cowboy, Garrett T. Capps (founder of The Lonesome Rose)—they know a thing or two about honky-tonks, festivals and dance clubs. Joined by partners, Aces High Creative—party impresario for the likes of Beck, Cage the Elephant, Americanafest, and Bonnaroo Festivals.
HARD COUNTRY aims to take authentic, gritty rock ‘n roll, new-gaze country and disco and serve it up to the party masses during the revelry of SXSW in Austin. Featuring the Outdoor PATIO STAGE with live performances from 2 PM – 10 PM, complete with outdoor tent and plenty of “misters” to keep you cool in the Austin sun. And from 9 PM – 2 AM under the glitter of our disco ball, the indoor (German) DISKO DANCEHALL kicks off in that funky, mashed-up spirit of cultures that makes Texas, well…Texas!!
HARD COUNTRY celebrates and pays homage to the roots of Texan culture with surprises throughout the day and the night, including two-step lessons—so strap on your cowboy boots! And what better location than Scholz Garten, “a gathering place for Texans of discernment, taste, culture, erudition, epitomizing the finest tradition of magnificent German heritage in our State.” Scholz menu includes award-winning BBQ, authentic German fare and nods to rich Texas and Mexico culinary influences.
Located just west and walking distance from the SXSW epicenter (and with plenty o’ parking), HARD COUNTRY welcomes our local Austinites to join in the fun, alongside our out-of-towners. Map here.
“Hard Country is gonna be the best damn fiesta Austin has ever seen. Viva!!” - Garrett T. Capps
BUY TICKETS HERE!